Just what is a B2B influencer, and what do they actually look like? In our new third season of Break Free B2B Marketing video interviews we’re having in-depth conversations with an impressive array of top B2B influencers, exploring the important issues that each expert is influential about. Successful B2B influencers have a rare mix of the 5 Ps — proficiency, personality, publishing, promotion, and popularity — as our CEO Lee Odden has carefully outlined in “5 Key Traits of the Best B2B Influencers.” Ticking all of those boxes is Tim Crawford, CIO strategic advisor at AVOA, who we’re thrilled to…
Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal
Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal
