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August 19, 2022
Digital Marketing

Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role

What’s in a job title? In my tenure as a marketer, I’ve met gurus who don’t live on mountaintops, ninjas who don’t know martial arts, and evangelists who don’t preach on Sunday.  At worst, these creative job titles are pure puffery. But at best, they serve as a statement of purpose. I’m thinking of titles like Shep Hyken’s Chief Amazement Officer, or Ann Handley as Chief Content Officer: They tell us something about what the person — and their organization — values. Latne Conant from 6sense has a subtly unusual job title: Chief Market Officer. She dropped the ‘ing’ from…
Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role

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