12.5 C
Innichen
July 5, 2022
Digital Marketing

Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform

I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert your name in there, you likely wouldn’t be blown away by the level of customization. It’s just filling in a template, not creating something new. In theory, account-based marketing (ABM) should mean delivering hyper-relevant, custom content to your most relevant accounts. In practice, however, it tends to mean coming up with…
Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform

Related posts

5 New Details That Could Affect G/O Media’s Acquisition of QuartzMark Stenberg

Mark Stenberg

The Myth of the Creative Rockstar and What Having an A-Team Does to Your B-TeamLaura Jordan Bambach

Laura Jordan Bambach

Uber Is Doubling Down on Its Ads Business With Its Latest Executive HireRonan Shields

Ronan Shields

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy