Traditionally, the insurance sector has focused almost solely on providing the best rates for customers. Everything else – particularly the technology underpinning customer experience – has found itself a lot further down on the priority list. Whilst competitive rates will remain top-of-mind for insurance companies as long as they operate, the advent of digital services – sped up by COVID-19 – is pushing customers to expect consistent experiences across various sectors. Be that the Big Tech apps, or insurance providers’ platforms. “It’s not just about the rates, it’s actually about the entire experience that a customer goes through,” Vaneet Grewal,…
Box: Insurance isn’t just about premium rates, it’s about the entire user experience process
Box: Insurance isn’t just about premium rates, it’s about the entire user experience process
