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September 24, 2022
Digital Marketing

Begin With the End: Reverse Engineering a More Personal Brand ExperienceLance Porigow

Speaking with a friend of mine who writes best-selling thriller novels, it occurred to me that there is a key similarity between writing mysteries and writing great marketing content. In both cases, creating a compelling narrative requires starting with the end in mind and working backwards from there. Spoiler alert: You never want to read…Read More

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