4.2 C
Innichen
February 3, 2023
Digital Marketing

B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

Study: Most Americans Permanently Changing Brands During Pandemic 45 percent of U.S. consumers have switched at least one brand preference during the global heath crisis, and some 62 percent believe that their brand change will become permanent — two of several items of interest to digital marketers in recently-released survey data. MediaPost How microsegmenting boosts B2B conversion rates Micro-segmentation helps both B2B sellers and customers, with better conversion rates and more relevant customer experiences, with some 68 percent of B2B buyers noting that it’s important for vendors to present relevant content throughout the buying cycle without having to rely on…
B2B Marketing News: How B2B Events Are Changing, Consumers Switch Brands During Pandemic, & New B2B Micro-Segmentation Data

Related posts

Yankee Candle Began as a Christmas Gift of Melted CrayonsRobert Klara

Robert Klara

How Fox Plans to Continue Its 18-49 Win Streak This Season, Despite Linear Ratings DropsJason Lynch

Jason Lynch

Why You Need to Become a Human Swiss Army Knife of a MarketerAl Mannarino

Al Mannarino

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy