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July 3, 2022
Digital Marketing

Authenticity and Great B2B Content Marketing Go Hand In Hand

Are you using enough authenticity in your B2B marketing to build greater inherent trust into your brand purpose? If you’re not sure, read on — and let’s examine how authenticity, influence, and trust go hand-in-hand to deliver great B2B content marketing. Authenticity is a key factor in great B2B marketing, with the trust it builds powering campaigns that will stand apart from the crowd. Influence plays two roles in authenticity, as those who have influence are seen as being authentic, and content built with authenticity creates its own inherent influence. This connection between influence and authenticity has a surprisingly lengthy…
Authenticity and Great B2B Content Marketing Go Hand In Hand

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