In this fortnightly column, Ask The Expert, we aim to provide readers with practical advice on how to grow their businesses. Greg Watts is our resident expert. He is the founder of Demand Creation Partners, a London-based growth consultancy that helps fintechs and paytechs to scale. A visiting lecturer at the American University in Paris and regular industry speaker, he was previously head of market acceleration at Visa Europe. QUESTION: How do I increase usage and engagement rates among my customers? Does the following scenario sound familiar? You’re a growing fintech that has closed a range of commercial deals and your technical offering…
Ask the expert: how do I increase usage and engagement rates among my customers?
Ask the expert: how do I increase usage and engagement rates among my customers?
