In this fortnightly column, Ask The Expert, we aim to provide readers with practical advice on how to grow their businesses. Greg Watts is our resident expert. He is the founder of Demand Creation Partners, a London-based growth consultancy that helps fintechs and paytechs to scale. A visiting lecturer at the American University in Paris and regular industry speaker, he was previously head of market acceleration at Visa Europe. QUESTION: How can I convince a retailer’s CFO and their finance team to work with us? Here’s a scenario we often encounter when working with fintechs and paytechs to strengthen their retail sales pipeline:…
Ask the expert: how can I convince a retailer’s CFO and their finance team to work with us?
Ask the expert: how can I convince a retailer’s CFO and their finance team to work with us?
