Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. However, on April…Read More
Apple’s App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to ComeRonan Shields
