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June 25, 2022
Digital Marketing

Apple Pauses Business in Russia, Adding Pressure to Major Marketers Staying SilentDavid Kaplan

Apple’s move to “pause” doing business in Russia in reaction to its invasion of Ukraine may be viewed as merely political, considering the enormity of Western government sanctions against the former Soviet state. But as brands know, symbols carry their own particular potency. The Cupertino tech giant joined Nike and Google as the two other…Read More

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