Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree building usually entails solo research behind a screen, Ancestry wants to reframe itself as a communal space where relatives can preserve and craft their legacies for generations to come. The brand’s new platform, titled “It’s…Read More
Ancestry Modernizes the Family Tree With True Stories About Cowboys, Gearheads and TailgatersBrittaney Kiefer
