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July 1, 2022
Digital Marketing

ANA Aims to Begin Cross-Platform Measurement Testing in Late Spring 2022Paul Hiebert

Even Procter & Gamble, one of the world’s largest advertisers, knows sometimes less is more. Sending the same Tide ad to the same person over and over again, for instance, is a waste of money. Even worse, too much exposure within a short period of time can be annoying and damage how people feel about…Read More

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