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September 29, 2023
Digital Marketing

Always Have A Backup: Why B2B Marketers Must Be Prepared

Are you ready for World Backup Day? For World Backup Day we want to explore the importance of backing up not only your business’ data, but why B2B marketers should always have a backup plan B — and preferably also a plan C and D — at the ready. “Don’t be an April Fool. Be prepared. Back up your files on March 31st,” the World Backup Day website admonishes for the annual day celebrating the importance of backups, which falls just ahead of April Fool’s Day. I remember the first backup I made 37 years ago, when I decided that…
Always Have A Backup: Why B2B Marketers Must Be Prepared

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