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July 1, 2022
Digital Marketing

Alt Currencies to Make Up 15% of Horizon Media’s 2022 Upfront TransactionsMollie Cahillane, Olivia Morley

As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to…Read More

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