As the industry shifts away from traditional measurement, Horizon Media plans to transact up to 15% of its upfront investments with alternative currencies. The decision comes from the results of a 2021 request for information (RFI) centered around validating vendors, sources and solutions in the currency space. The company will make deals using two to…Read More
Alt Currencies to Make Up 15% of Horizon Media’s 2022 Upfront TransactionsMollie Cahillane, Olivia Morley
