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July 1, 2022
Digital Marketing

Alibaba Reveals Its Winter Olympics Virtual Influencer Dong DongStephen Lepitak

With the Winter Olympics underway, technology multinational Alibaba, and a partner of the International Olympic Committee (IOC), has revealed its virtual influencer Dong Dong (which means Winter in Chinese), designed to promote merchandise for the games. Created to appear as a 22-year-old woman with an enthusiasm for winter sports, the virtual character will target younger,…Read More

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