R?my Martin, a 300-year-old French cognac brand, is pursuing cultural relevancy during a game that has historically strengthened America’s fixation with mass-produced beer. It is one of the several brands that are benefiting from the end of AbInBev’s 34-year exclusivity run, which barred competitors from advertising in the game on a national level. R?my Martin…Read More
Alcohol Brands Compete for Serena Williams in the Super BowlEmmy Liederman
