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March 5, 2024
Digital MarketingWhite Papers

Adweek Podcast: What Influencer Aversion Says About Internet CultureRebecca Stewart, Emmy Liederman

Marketers are more aware than ever of the importance of language and the power it can wield. So why then, is the term “influencer” increasingly viewed as a “dirty word” among brands, and the consumers they sell to? With many advertisers now proudly enlisting “creators” to front campaigns, Adweek reporter Emmy Lederman decided to probe…Read More

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