February 21, 2024
Digital MarketingWhite Papers

Advertisers’ X Exit Has Been a Trickle Rather Than an ExodusCatherine Perloff

Advertisers’ fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus–when Elon Musk assumed control of X in late October 2022–never fully represented all brands. Like other platform boycotts, there’s a gap between what brands say and the channels they choose to run ads on. Market…Read More

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