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August 13, 2022
Digital Marketing

Adobe and Yahoo Strike Identity PactRonan Shields

Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry. Top line The pair today announced an integration that will enable brands to access ConnectID to tailor their…Read More

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