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June 25, 2022
Digital Marketing

Ad Hoc Measures Don’t Cut It for Brand Safety AnymoreDavid Kaplan

Brand safety measures tend to be premised on avoiding negative ad environments as opposed to supporting websites and platforms that foster trust in addition to mindfully delivering news and images. In tackling the issue, marketing trade association MMA Global wants to do more than issue another set of dire warnings about guarding against sites that…Read More

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