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October 2, 2022
Digital Marketing

A Unique Road Trip Pays Tribute to an Iconic BMW Design Element: the Hofmeister KinkSamantha Nelson

While it’s easiest to identify a BMW by the car’s logo or the distinctive shape of its grill, almost every BMW model also shares a design element known as the Hofmeister Kink. Found on the vehicle’s rearmost pillar since 1962, it was named for Wilhelm Hofmeister, who led the company’s design department from 1955 to…Read More

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