17.4 C
Innichen
August 8, 2022
Digital Marketing

5 Steps for a More Powerful B2B Content Marketing Strategy

Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing  and there’s no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75%), attract more traffic to their website (71%), improve brand reputation (56%), and improve customer engagement and loyalty (45%). The problem is, many of those marketers are not creating best answer content experiences. Creating useful content by itself is not an effective strategy in a…
5 Steps for a More Powerful B2B Content Marketing Strategy

Related posts

As Brand Safety Evolves, Here’s How to Stay Ahead of the CurveCaitlin Rush

Caitlin Rush

Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the NoiseDavid Griner

David Griner

Marketing Morsels: Ryan Reynolds Sets a Bad Example, Hidden Valley Makes a Diamond and MoreJess Zafarris, Paul Hiebert

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Privacy & Policy