Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70% of marketers actively investing in content marketing and there’s no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75%), attract more traffic to their website (71%), improve brand reputation (56%), and improve customer engagement and loyalty (45%). The problem is, many of those marketers are not creating best answer content experiences. Creating useful content by itself is not an effective strategy in a…
5 Steps for a More Powerful B2B Content Marketing Strategy
5 Steps for a More Powerful B2B Content Marketing Strategy
