It would not be wrong to say that we are living in the golden age of access to information. The amount of data to which a common man has access to these days was never possible in the past. When you have that much data lying in front of you the possibilities are endless. You can use that data to uncover hidden truths, read patterns and find correlations. When you examine such a large amount of data on the computation level, it is referred to as big data. With the increase in targeted marketing, big data is more vital than…
4 Ways to use Big Data in Marketing
4 Ways to use Big Data in Marketing
