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March 1, 2024
Digital Marketing

4 Qualities Only Great B2B Marketing Agencies Possess

Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly important as 64% of CMOs expect to feel more pressure to demonstrate tangible short term results in the next 2-3 years. This pressure also signals a big opportunity for CMOs to demonstrate the value of marketing as a strategic function with organizations. The right agency, that can support the brand in…
4 Qualities Only Great B2B Marketing Agencies Possess

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