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January 20, 2022
Big Data

4 Important Ways Blockchain Will Change Digital Marketing and Advertising

When it comes to blockchain, most people think it is about cryptocurrencies, finance, and digital ledgers. This makes sense as blockchain is a tech supporting Bitcoin, a currency that is attempting a financial disruption in its form. However, many don’t realize that the blockchain has huge power to disrupt as well as solve problems in the other sectors or industries too. One such promising area is marketing and advertising. Only in advertising, the blockchain-based protocols can change how the online ads are purchased, measured, delivered, and valued. This could also lead to precise data for ad tracking which can give better overall…
4 Important Ways Blockchain Will Change Digital Marketing and Advertising

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