Data is everywhere around us. A report shows that people, things, and organizations are generating 2.5 quintillion bytes of data each day. It is a staggering figure indeed, but there is a clear explanation for it. For example, you are not only reading this post right now but also leaving digital traces about your content interests and website browsing habits. The same goes for all the other Internet users. Although it can tell a lot about modern consumers, the truth is that businesses ignore almost 90% of user-related information. In other words, businesses are wasting the potential to understand their…
10 Top Types of Data Analysis Methods